Il Sole 24 Ore Veritas Harvard Business Review

Crescita e sfide globali
Milano, 17 e 18 Maggio 2010

L'Impresa L'Impresa

ESPERTI DI HARVARD


Intervengono:

  • David A. Moss

    John Mc Lean Professor, Chairman of Business, Government and
    International Economy Unit
    Harvard Business School

  • John A. Quelch

    Lincoln Filene Professor of Business Administration
    Harvard Business School
     

  • Dante Roscini

    Professor of Harvard Business School
     
     

  • John Deighton

    Harold Brierley Professor of Business Administration
    Harvard Business School

  • Gary Pisano

    Harry Figgie Professor of Business Administration
    Harvard Business School

  • Kasturi Rangan

    Malcolm Mc Nair Professor of Marketing
    Harvard Business School
     

  • Alessandro Di Fiore

    Presidente – Harvard Business
    Review Italia
    CEO – European Centre for Strategic Innovation

John Deighton

Harold Brierley Professor of Business Administration
Harvard Business School

Punto di riferimento mondiale per gli studi sul comportamento dei consumatori e di interactive marketing. É Trustee del Marketing Science Institute e Director del Berkman Center for Internet and Society della Harvard University. Le sue ricerche hanno ricevuto il “best article award” della American Marketing Association e si sono focalizzate sullo studio di casi aziendali di società come Unilever, CVS, Snapple, Hilton.

18 Maggio

Ore 10.15 – 11.15

L'emergere dei Social Network come “disruptive media”.